At Cisco Live, Cisco set out to demonstrate its leadership in AI infrastructure in a way that matched the scale and complexity of enterprise demand. Rather than relying on a passive video or static presentation, our solution took the form of an interactive, guided demo designed for live, in-the-moment conversations. The experience allowed sellers to navigate AI use cases dynamically, adapting the story based on customer needs, industry context, or technical depth. By turning the demo into a flexible, clickable experience, Cisco teams were able to move beyond scripted messaging and engage prospects in more meaningful, relevant dialogue on the show floor.
The result was stronger engagement, clearer positioning, and more productive conversations around Cisco’s role in enabling secure, scalable AI.
The demo’s value extended beyond the event, evolving into a reusable sales enablement asset that continues to support virtual to customer facing discussions long after Cisco Live.
